There is a potential ballot measure in Florida for 2018 that
is worthy of your attention, the “Florida Voter Approval of Casino Gambling
Initiative.” If passed, all future casino businesses would need permission from
Florida’s voters, not the legislature, to operate in this state.
We all should support a more inclusive political environment.
However, we also need to fully understand the corporate interests behind such
an initiative; Disney has aggressively funded this anti-casino lobbying effort.
It’s a natural assumption that Disney’s long-time opposition
to casino expansion has to do with maintaining the family-friendly reputation
of the company. After all, you’ll never see images of Mickey Mouse rolling a
pair of dice or celebrating a successful spin at the roulette table. However, Disney’s
subsidiary, ESPN, makes considerable profits from the dissemination of gambling
information.
ESPN’s website offers an entire section, “Chalk,” which is
purely dedicated to gambling. That’s where you can evaluate the latest sports betting
odds, check out Chad Millman’s podcast “Behind the Bets,” in addition to a
variety of other gambling-related content.
ESPN has also accepted advertisements from Bet 365, a
U.K.-based sportsbook. Likewise, ESPN and another U.K. bookmaker, William Hill,
once developed an app, ESPN Soccer Goals, which directly enabled U.K. sports
fans to bet the games online.
That wasn’t Disney’s first foray into the gambling sector. Disney
acquired PureSkills.com in 2000 and rebranded it as SkillGames.com after investing
millions of dollars into the company. The website was set to be launched in
2001 in a venture of what could be best described as “skill-based gambling.”
Participants had to pay to play various games (word, trivia, sports, etc.) with
the chance to win cash prizes. However, Disney ultimately backed out of this
deal at a time when a few influential Congressmen
were trying to outlaw Internet gambling.
Disney’s connections with gambling aren’t limited to online
content. For example, very few people think of professional poker as a sport.
Nor has anyone ever viewed the World Series of Poker and thought to themselves,
“Wow. What a collection of the world’s greatest athletes.” Regardless, ESPN,
“the Worldwide Leader in Sports,” earns hefty revenues from its extensive
coverage and broadcasts of these competitions.
(World Series of Poker - Wikimedia Commons) |
Furthermore, several ESPN commentators openly discuss the
betting odds of the upcoming games. Albeit, they often provide a disclaimer
such as, “I don’t condone gambling, but…” Then again, the former ESPN show host
Colin Cowherd never offered such a pretense. On a weekly basis, he extensively
analyzed the point spreads with his guest, R.J. Bell of the sports handicapping
service PreGame.com.
(Colin Cowherd - Wikimedia Commons) |
If Disney truly had a moral aversion to gambling, it
wouldn’t have accepted millions of dollars in advertisements from the daily
fantasy sports DraftKings during the 2015/2016 football season. Likewise, Disney
wouldn’t have entered into negotiations to purchase a $250 million stake in
DraftKings as it did one year earlier. Disney never closed that deal, but suffice
it to say, Disney isn’t opposed to gambling. It’s opposed to the competition from gambling.
Their company has donated over $1 million this year to multiple
anti-casino groups to promote the “Florida Voter Approval of Casino Gambling
Initiative.” Again, there is nothing wrong with giving the voters more power. In
fact, we should support such an initiative. However, let’s have an honest
conversation about the pros and cons of the legislation. Let’s examine if
additional casinos would hit a point of diminishing economic returns, along
with all of the other relevant issues. Also, let’s be fully aware of the
special interests involved.